
No more being invisible in a crowd.
In Tokyo, a baby on a packed train will stare at you. And for one second, your whole day lights up.
That's why I made PUNI. Sheβs that same shy glance - on your bag. She looks around, catches someone's eye, then shyly looks away. And suddenly strangers smile.
She lives for head pats and hugs your bag like a baby koala.
I'm done with charms that just sit there.
I'm a full-blown bag girl - Labubu, crybaby, every micro trend on my strap. But they all just... sit there.
PUNI is different. She notices you. She stares at strangers. She loves head pats. She actuallyΒ doesΒ something.
you too didn't spend an hour on your bag just to add a charm that just ... sits there...
This is not your average bag charm.
InsideΒ she'sΒ alive:Β SheΒ hearsΒ you,Β feelsΒ yourΒ pats,Β reactsΒ differentΒ everyΒ timeΒ -Β shy,Β curious,Β excited.
JapaneseΒ plush.Β Type-C HugsΒ anyΒ strap.
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
I gasped when I saw that, itβs so unique!! - Taylor, 27
FAQ
OMG will people stare at me?
OMG will people stare at me?
Yes. That's the point. She stares at THEM first, then they smile at YOU. That's why Taylor gasped.
Will she fall off??
Will she fall off??
No baby. She hugs your strap like a koala. Skinny, thick, canvas, leather - she grips. She survived Tokyo trains.
Is she loud in class / work?
Is she loud in class / work?
She's the shy one, remember? Zero sound. Just tiny silent head turns. No one knows except the person she locks eyes with.
Is she worth it vs a Labubu?
Is she worth it vs a Labubu?
Labubu just sits there. MIRU notices you. She reacts to your pats. Algorithm = never the same reaction twice. One is decor, one is alive.
What if I regret it?
What if I regret it?
You have her for 2 days and you'll name her. 2,053 girls in Japan kept theirs. If you truly don't vibe, we take her back - but you will.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.
It is ok to be a little obsessed with her.